Competitive Analysis shows how your brand compares to competitors in the media — share of voice, sentiment, reach, and backlinks. Instead of guessing whether your PR is working, you see who's getting covered, who isn't, and what to pitch next.
What you can do with Competitive Analysis
- Track competitor mentions, sentiment, outlets, and reach
- Compare share of voice, sentiment, domain reach, and backlinks side by side
- Get an AI-generated summary of what the numbers mean for your strategy
- Uncover PR gaps and opportunities — topics, outlets, and journalists your competitors have covered that you haven't
Competitive insights also appear in your Media Monitoring email digests
Competitive Analysis is available on the Business plan.
How it works
- Go to AI PR > Media Monitoring
- Click + Add competitor and enter the competitors you want to track for this brand
Once you add competitors, AI PR Toolkit starts tracking their media presence.
Competitor metrics
AI PR Toolkit tracks competitor mentions and overall sentiment.
You can also see the outlets covering them.
Audience demographics and the list of relevant journalists give you the full picture of competitors' media presence.
Side-by-side benchmarking
View your brand and your competitors in 1 dashboard.
AI-generated summary
The summary translates the metrics into a plain-language read on where you're ahead and where you're falling behind.
Gaps and opportunities
AI PR Toolkit flags the topics you could be covering, and the outlets and journalists already talking about your competitors but not about you.
Taking action
- Pitch the outlets and journalists flagged under gaps and opportunities
- Use Campaign Ideation to turn a gap into a campaign with story angles and target journalists
- Review your side-by-side metrics after each campaign to see whether your share of voice moved