AI-Cited Media in AI PR Toolkit shows you which media outlets AI platforms cite most often for your topic — and the journalists who write for them — so you can go from research to outreach in a single flow. It covers ChatGPT, Gemini, Google AI Overview, and Google AI Mode.
How to use AI-Cited Media
- Go to AI PR > AI-Cited Media
- Enter your topic in the Topic of interest field
Best practice: Be specific to get more focused results — search for "eco-friendly shoe brands" rather than "shoes." If you enter multiple terms, keep them within 1 theme.
- Choose the country and language you want to search in
- Click Find media
Data collection starts to list the media outlets that influence AI-generated answers on your topic. After a few moments, you see a list of the top outlets together with the journalists who write for them, so you don't need a separate search to find contacts.
What data AI-Cited Media provides
The AI-Cited Media dashboard shows AI authority, a combined score based on how often an outlet is cited by AI platforms, how broadly it appears across them, and how balanced its performance is. When you select multiple AI platforms, AI authority appears as a High/Medium/Low label for your specific topic, language, and location.
To see the exact numbers behind the label, hover over the AI authority badge next to an outlet. You'll see a 0–100 authority score for each AI platform included in your search, so you can judge how strong an outlet is, on which platforms, and how evenly its performance is spread.
Exploring different AI platforms
By default, results combine data from all supported AI platforms: ChatGPT, Gemini, Google AI Overview, and Google AI Mode. You can explore them together or one by one:
- Use the checkboxes above the results to select the AI platforms you're interested in
- Click Apply
The AI authority of each outlet recalculates based on the platforms you've selected. This is useful when your audience relies on one AI platform more than others — for example, if you care most about visibility in ChatGPT answers.
Choose the right outlets
Choose outlets with high AI authority on the platforms that matter most to your brand.
Best practice: Pitch a small number of high-authority outlets with a polished story rather than mass-emailing low-visibility ones.
Find the right journalists
Contributing journalists are displayed right under each media outlet — no extra steps needed. For some journalists, a Why this journalist is relevant summary explains the match to your topic.
- Select a journalist's name to open their full details, including their most recent relevant publication
- Select the boxes next to the journalists you want to reach out to. The Selected contacts counter on the right keeps track of your picks.
- Click + Add contacts to media list to save them for outreach
Note: If you want to add multiple journalists to a single list at once, select them by ticking the boxes next to their names. Alternatively, click the + button next to a contact to add them individually.
If no relevant journalists are found for a given outlet, you can still click View all journalists to explore everyone who contributes to it.
To see more outlets, scroll to the bottom of the listing and click Load more to see more results.
Pitch recommendations
Pitch recommendations are story ideas tailored to the journalists you've selected. AI reviews your topic and the journalists' recent work, then drafts a narrative that matches their interests.
You'll find it in the Pitch idea based on your topic panel on the right side of the results.
Click Generate personalized pitches to turn the pitch idea into story angles. From there, the process is the same as writing a regular email campaign.
If you select up to 20 contacts, each pitch is tailored to the individual journalist. If you select more than 20, you get a single AI-drafted pitch for the whole list.
From there, the process is the same as writing a regular email campaign — see Email Campaigns for the full flow.
Note: AI-Cited Media starts from a topic. To start from your own monitoring data instead, use Campaign Ideation in Media Monitoring, which recommends campaigns and then surfaces journalists sorted by AI authority.
Manage your AI-Cited Media searches
Your past searches are listed on the AI-Cited Media page under Searches.
Click a search to reopen it, or click the gear icon next to it and select Delete search to remove it.
