Semrush keyword research tools
Find keywords worth winning
Use the industry’s most trusted database to discover what your customers search for and decide which topics will move the needle for your business.
Discover the most valuable search terms where your brand can show up
"Running a $2.3B marketplace means you can’t afford to guess. We need clarity across markets to make the right calls fast."
Sascha Weber
Head of SEO, Chrono24
Find valuable keywords in any niche
Whether you're entering a new space or just want to better stand out, see your market’s full keyword landscape. Get local and personalized metrics to know your site’s best opportunities.
Unlock keyword gaps to catch up to competitors
Identify high-value keywords, low-competition opportunities, and topics where you can outrank your rivals.
Spot your opportunities to optimize existing content
Find keywords where your current pages rank just outside the top spots and spot SERP features you can rank in to get in front of more people.
Track keyword rankings across search surfaces
Monitor daily keyword performance across Google, AI Overviews, device types, and locations, so you always know where you stand.
808M domain profiles
142 regional keyword databases
Monthly data refreshes
Shareable exports
Every tool for getting found by searchers everywhere
Don't just take our word for it
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Marketers all over the world love Semrush
28M
Used by 28M marketers worldwide
35%
Chosen by 35% of the Fortune 500
21
Awarded best SEO software suite 21 times
How brands grow their visibility with Semrush
Learn how to do keyword research
FAQ
Keyword research is the process of finding the exact words and phrases people type into search engines. It tells you what people are searching for, how much demand exists, and how hard it'll be to rank, so you can build content around real opportunity.
Semrush has one of the largest databases on the market with over 28 billion keywords across 142 geographic databases.
Depending on the tool and plan, data refreshes daily, weekly, or monthly. Keyword data for your custom target list in Position Tracking will update daily, so you always have a current read on performance.
Volume tells you how many searches a keyword gets each month. Difficulty tells you how hard it'll be to rank for a term. Ideally, you want both high enough volume to be meaningful with a low enough difficulty that you can compete.
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