Workflow: Prioritize declining pages for recovery
Find pages with the largest traffic or ranking drop over the past 6 months. These are candidates for content refresh — they had traction at some point (which signals topic relevance) but have since lost ground.
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Prompt
Using Semrush data for {country}:
Identify pages on {your-domain.com} that have lost the most organic traffic over the past 6 months.
Step 1 — Use Semrush Organic Research to get {your-domain.com}'s pages by organic traffic, sorted by traffic ascending. Exclude the homepage, pagination pages, and tag/category pages.
Step 2 — For each of the top 20 pages by lowest current traffic: use Semrush to pull each page's ranking history for the past 6 months for the top keyword per page.
Return ONE table:
Columns:
* page_url
* current_monthly_traffic
* traffic_6mo_ago (estimated)
* traffic_change (%)
* top_keyword
* current_position
* position_6mo_ago
Limit: 20 pages.
Sort by traffic_change ascending (largest drop first). If historical data is unavailable for a page, mark as low_data.
Example Output (illustrative)
- A table of up to 20 pages sorted by largest traffic drop — current vs. 6-month-ago traffic, percentage change, and top keyword with current and historical position